2011 was a great year. I met so many new people, had a lot of great new experiences and continued to grow my business. I took on some major new clients under RVA MediaWorks and had a record year on Downtown Short Pump. These are all great things, because all healthy things grow. And as we flip the calendar to 2012, it’s time to take the next step in that growth.
I started Downtown Short Pump back in high school after visiting the website on the Downtown Short Pump sign in front of Regal Cinemas and Barnes and Noble. The name of the shopping complex was not new, but perhaps ironic. Borrowed from the old Henley Store, a two story general store at the corner of Broad and Three Chopt, the Downtown Short Pump sign adorning the front of the building was the butt of all jokes back when Short Pump was a rural outpost.
Today, the name is pretty fitting of the bustling suburban “edge city” that Short Pump has become. The Downtown Short Pump shopping complex had the domain name “www.downtownshortpump.com” etched into the stone of their sign, to promote the new center. By chance, I visited it one day in 2004 and noticed it had expired. I grabbed it for $8.
I then started posting happenings in the community, news I had heard or things I saw. Little did I know that this little one-pager would turn into a full-fledged website that welcomed just under 325,000 visitors in 2011– a fact of which I am very proud, but also very humbled by.
I can’t even begin to list all of the opportunities I’ve had and the people I’ve met all around Richmond through the growth of Downtown Short Pump. It’s been an amazing journey. And as of today, I announce my plan to take everything to the next level.
I’ve sold Downtown Short Pump to James Loving of Loving Consulting (who I’ve worked with very extensively in the past through the company’s highly successful Far West End networking group The Loving Collective), with whom I’ve taken a job as Director of New Media and Image Consultant. I’ll remain Editor & Publisher of Downtown Short Pump under the company’s new online media division, Break Point Media Group. Working for the company that acquired DTSP will allow me to continue to do what I love and hopefully expand this vision around Richmond, beginning with our sister site, Midlothian RVA, which will be launching soon.
I’ll also be helping with web design, copywriting, social media, and graphic design campaigns, plus contributing to other branding strategies for Loving Consulting’s clients.
I’m incredibly excited about what 2012 will bring, and I thank everyone who’s supported me and my business as a whole over the years. I’m not going anywhere, just changing roles, and I look forward to working with you and your businesses as I expand upon what I’ve built with Downtown Short Pump into other areas– both role-wise and geographically!